What would you pay?
It seems that relative Content VS Price is coming up more and
more within our own community and it will still get worse before
it gets any better.
I worked in the Retail / Catering industry for many years before
getting into I.M. In many places I saw price wars become the focus
of most companies. From Contract Caterers to High Street Bar Chains.
The trouble was, that eventually price become so low, that nobody
could compete downwards in price any longer, so chose to start
being more SMART with their bid proposals.
It also happened in high street bars and restaurants. Price became
the dominant factor. Quality had to suffer, and sure enough it did.
Is our own market headed this way?
A good Case of Changing Tides:
At the time of all the high street manic price cuts, a company
called Mitchells & Butlers launched a new brand. It was called
Ember Inns, and they went after high calibre managers to launch
these sites for one reason.
They wanted the best, because price was not going to be the
only focal point of the business.
They went for quality, comfort, great service, friendly atmosphere
(something that was hard to find in some bars lol).
Their prices were higher than all the rest on the high street,
but they offered the consumer choice. An alternative that was not
built on price alone.
We have seen this arguement raised about Aweber pricing only this
week. My first reaction was “Damn those Aweber Guys, who do they
think they are..” But ultimately, if they give you something that
no other ‘generalist AR provider does or can’ in the high street
of the WWW, then it may not be long before they too are winning
the awards once again 
Time will tell.
Price increase for increase sake, is no way to build customer
satisfaction. But sometimes, radical shake ups are needed.
Example in our own world of IM>
There is a PLR eBOOK site that delivers only 1 ebook per month
to it’s small membership base, and I believe they also now offer
graphics and a salesletter to go with it. They charge $97 per month
but only allow 150 people in the door.
Other sites will let you grab 3 PLR eBooks per month for less than
$10…. Which do you think delivers the quality for it’s end user?
Each has their place, but which one would you choose?
